University of Texas Launches Sports Technology Platform
Bevo Lab integrates student-athlete health and performance data via the McCombs School of Business.
Updated on Oct. 23, 2026 in Internships
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The University of Texas at Austin is launching Bevo Lab, a new platform that utilizes data analytics and artificial intelligence to monitor student-athlete performance. Housed within the McCombs School of Business, the initiative aims to enhance the health and physical output of Longhorn athletes through advanced metrics.
Why it matters
By integrating health, nutrition, and performance data, the university aims to leverage high-tech tools to gain a competitive edge on the field. The project highlights the growing intersection of academic research and high-stakes collegiate sports.
The new Bevo Lab utilizes 40 student researchers, contributing to the 200 total students currently engaged with the broader Business of Sports Institute program at UT. The full scope of academic and athletic integration is still being realized.
The players
University of Texas at Austin
The major public research university in Austin where the new sports technology lab is housed.
McCombs School of Business
The business school at the University of Texas that hosts the Business of Sports Institute and Bevo Lab.
Kirk Goldsberry
The director appointed to lead the new Bevo Lab sports technology platform.
Longhorn Sports Properties
The Austin-based entity that facilitated the development and launch of the Bevo Lab.
The details
Bevo Lab operates under the direction of Kirk Goldsberry within the Business of Sports Institute at the McCombs School of Business. The platform aggregates student-athlete metrics, including physical and mental health data, alongside performance statistics. The initiative was facilitated by Longhorn Sports Properties, with technical assistance provided by Dell Technologies, Google Cloud, and SHI International.
Timeline
October 23, 2026: The University of Texas officially launched the Bevo Lab platform.
The Texas Context
The creation of Bevo Lab marks a new chapter for the Business of Sports Institute at the McCombs School of Business. This expansion follows a broader university trend of integrating professional-grade data analytics directly into the daily operations of Longhorn athletics.
For UT students, this provides a new pipeline to engage in applied research with major industry partners like Google Cloud and Dell Technologies. No immediate changes to student enrollment or access are expected as the program scales.
The takeaway
The Bevo Lab represents a fusion of campus research and athletic performance, demonstrating how university-led technology is evolving. Keep an eye on the Business of Sports Institute for further research findings derived from these student-led analytical efforts.
Further reading
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Do you support the use of AI and data tracking to monitor university athlete performance?
