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Lexie Hull to Host Beauty Pop-Up in Austin in November

The Fever guard will bring her FORTA brand to the Austin Padel Center for a fitness-focused event on November 7.

Updated on Oct. 27, 2026 in Basketball

Expressive editorial sports illustration of an athlete mid-swing on a padel court, capturing the motion of high-intensity training.
Indiana Fever guard Lexie Hull will host a fitness-focused pop-up event for her FORTA beauty brand on November 7 at the Austin Padel Center. AI Illustration. Upload story photo >

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Indiana Fever player Lexie Hull is bringing her athletic-focused cosmetics brand, FORTA, to the Austin Padel Center on November 7, 2026. The professional athlete will host a pop-up event featuring paddling and Pilates sessions to showcase products designed to endure high-intensity workouts.

Why it matters

Hull launched the brand in March 2026 after finding that traditional makeup could not hold up during her own training and playing schedule. The event offers locals a chance to test the setting spray she developed after iterating through nearly two dozen versions.

The upcoming event at the Austin Padel Center starts at a $10 ticket price. Hull finished her 2026 season with the Indiana Fever averaging 5.2 points and 3.0 rebounds per game.

The players

Lexie Hull

An Indiana Fever basketball player and co-founder of the cosmetics brand FORTA.

Sarah Guller

The co-founder who works alongside Lexie Hull to manage the FORTA cosmetics brand.

The details

Co-founded with Sarah Guller, FORTA focuses on performance-grade beauty products. Participants at the November 7 pop-up can engage in fitness sessions while exploring the line. This local appearance follows the founders' upcoming presentation at Sport Beach Draft Day in New York on October 28, 2026.

Timeline

  1. March 2026: Lexie Hull launched the cosmetics brand FORTA.

  2. October 2026: The Indiana Fever were eliminated in the first round of the playoffs.

  3. October 28, 2026: The founders will attend the Sport Beach Draft Day event in New York.

  4. November 7, 2026: The SET POINT POP-UP event takes place at the Austin Padel Center.

The Texas Context

This venture follows the broader trend of athlete-led wellness and lifestyle brands entering the consumer space. It marks a departure from traditional endorsements as professional athletes increasingly transition from on-court performance to the specialized beauty sector.

Residents can head to the Austin Padel Center on November 7 to participate in the scheduled paddling and Pilates sessions. Tickets for the pop-up start at $10.

The takeaway

Athletes looking for products that survive intense training may find a fit in this specific setting spray line. Keep an eye on the Austin Padel Center on November 7 for the event launch.

What happens next

Lexie Hull and Sarah Guller will present the brand at the Sport Beach Draft Day event in New York on October 28, 2026.

Further reading

For more coverage of local basketball figures and events, visit Basketball.

Source note: This article includes information reported by EssentiallySports.

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