Pacsun to Release Texas F1 Collection for Race Weekend
The new apparel line will be available at the trackside shop in Austin from Oct. 23-25.
Updated on Oct. 22, 2026 in Fashion
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Shoppers in Austin for the 2026 Formula 1 United States Grand Prix on Oct. 23-25 can access a new Texas-inspired collection from Pacsun. The apparel line features Western-style graphics and denim designed to capture the race weekend energy.
Why it matters
As Austin hosts the massive international event, local retail offerings have shifted to lean into Texas aesthetics. The collaboration marks the fourth year of a licensing partnership between Pacsun and Formula 1.
The collection spans a price range of $35 to $175, reflecting its position in the fourth year of the licensing partnership between Pacsun and Formula 1. Availability of specific items remains limited to store inventory and online stock.
The players
Pacsun
A national clothing retailer that maintains various sports team licensing partnerships.
Formula 1
The international motor racing organization hosting its United States Grand Prix in Austin.
The details
Pacsun is utilizing vintage Western workwear themes including embroidery, metallic ink, and metallic thread to create a worn-in aesthetic. The pieces, ranging from graphic tees to fleece and washed denim, are available both at local stores and the new trackside shop. The company is leaning on sports partnerships as a primary platform to connect with younger consumers during the event.
Timeline
The Formula 1 United States Grand Prix runs from Oct. 23-25, 2026.
Pacsun released a sell-out cowboy hat in 2025.
The Texas Context
This launch follows the successful 2025 release of a Formula 1 cowboy hat that sold out in just hours. The current collection expands on that Western-inspired design approach to align with the Austin race atmosphere.
Fans attending the Grand Prix from Oct. 23-25 can browse the new items at the dedicated trackside shop. Residents can also find the collection at local retail stores throughout the city during the race weekend.
The takeaway
The collection leans heavily on vintage Western motifs to cater to the specific aesthetic of the Austin race. Keep an eye on local store inventory during the event if you are looking to purchase specific pieces, as high-demand items from these collaborations have historically sold out quickly.
Further reading
For more coverage of local style trends and designer collaborations, see our Fashion section.
Live Poll
Do you enjoy when your favorite sports events offer themed fashion collections?
