Steady Brand and Custom Channels Unified Under One Owner
The Austin-founded firm has merged operations with its sister company to expand their shared AV and music services.
Updated on Oct. 13, 2026 in Music — General
Live Poll
Does the merger of local service companies into larger groups generally improve options for your community?
Austin-founded Steady Brand has joined forces with sister company Custom Channels under a single ownership group. The move integrates resources across business music, hardware, and digital signage, aiming to accelerate growth for both entities.
Why it matters
This merger consolidates AV and background music services, giving dealers access to a broader suite of technology and installation resources. The companies are positioning themselves to better serve national accounts and independent dealers across North America.
Steady Brand has grown from its 2017 founding to operate the largest independent dealer network in North America, with some individual dealer relationships lasting as long as 25 years.
The players
Steady Brand
An Austin-based provider of business music and digital signage that operates the largest independent dealer network in North America.
Custom Channels
A media and AV integration company that focuses on direct national accounts and technology partnerships.
The details
The partnership leverages Steady Brand's dealer network to distribute technology and content from Custom Channels. By integrating the Conductor Studio platform with additional hardware, the companies can now offer a more comprehensive portfolio of background music, on-hold messaging, and digital signage. Dealers will gain access to these combined resources immediately as both entities transition to shared operational support.
Timeline
Steady Brand was founded in Austin in 2017.
The companies announced their shared ownership group on October 13, 2026.
The Texas Context
This partnership follows the broader trend of consolidation in the commercial AV and digital signage industry, where companies are merging to streamline hardware and content delivery. It marks a significant expansion for an Austin-based firm within the competitive North American market.
Local businesses and regional dealers currently using either platform will see expanded access to integrated hardware and content services. The unified ownership model is expected to accelerate overall service growth and technology updates for clients.
The takeaway
Clients should keep an eye on updates to the Conductor Studio platform, as the company expects the shared resources to drive faster innovation. Businesses currently working with these dealers may want to inquire about how the new cross-company offerings can be integrated into their existing AV setups.
Further reading
For more on the local scene, explore the Music — General section.
Source note: This article includes information reported by TWICE.
Live Poll
Does the merger of local service companies into larger groups generally improve options for your community?
