Gutter Supply Migrated to New Ecommerce Platform
The Austin-based company moved its storefront to BigCommerce to streamline contractor sales.
Updated on Oct. 13, 2026 in Business Strategy
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Contractors and DIY customers visiting Gutter Supply will now encounter a faster, more flexible digital storefront. The Austin-based company officially migrated its operations to the BigCommerce platform this week, replacing a legacy system it used since 2004.
Why it matters
The upgrade ends the company's reliance on custom code and a single developer for site maintenance, moving away from a legacy system that required nearly a year to implement minor feature updates. This change allows the business to scale its B2B operations and offer new digital tools to its professional client base.
Gutter Supply successfully ended a 20-year reliance on a custom legacy ecommerce platform. Previous upgrades to that legacy cart system required between nine months and a year to complete.
The players
Gutter Supply
An Austin-based company that provides gutter materials to both B2B and B2C customers.
BigCommerce
A cloud-based ecommerce platform that now hosts the Gutter Supply storefront.
Feedonomics
A data management service used by the company to optimize product feeds for Google Merchant Center.
The details
The new site features a guided buying interface called QuickShop, allowing contractors to filter products by size, material, color, and style. It also includes an integrated tool for online gutter length customization and validation. Gutter Supply now uses Feedonomics to manage product data for Google Merchant Center, which allows them to adjust feeds without changing the underlying platform code.
Timeline
The legacy ecommerce platform was established in 2004.
Gutter Supply announced the launch of its new storefront on October 13, 2026.
The company plans to introduce a free-shipping program for contractor accounts in 2027.
The Texas Context
This move follows the broader industry trend toward specialized B2B ecommerce portals designed to simplify contractor purchasing. It mirrors similar digital transformations among Austin-based suppliers looking to modernize their logistics and sales interfaces.
Professional contractors can now navigate a guided workflow to order supplies by size, material, and style. Customers should look for additional savings in 2027 when the company launches its planned free-shipping program for contractor accounts.
The takeaway
The migration simplifies the online buying process for local contractors who need quick, guided access to specific materials. Check the Gutter Supply website throughout 2027 to see the rollout of the new free-shipping and carrier partnership programs.
What happens next
Gutter Supply is scheduled to introduce a free-shipping program for contractor accounts and enhanced carrier partnerships in 2027.
Further reading
You can find more analysis of shifting corporate digital infrastructure on our Business Strategy page.
More information
For a deeper look at the platform capabilities, visit the BigCommerce B2B ecommerce solutions information.
Source note: This article includes information reported by The Manila times.
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