Austin PGA Tournament Will Seek Title Sponsor
The event at Omni Barton Creek Resort & Spa runs from November 12-15 as organizers finalize a deal.
Updated on Oct. 13, 2026 in Golf
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Golf fans attending the upcoming tournament at the Omni Barton Creek Resort & Spa from November 12-15 will see a new look as the PGA Tour continues its search for a new title sponsor. The search began following the departure of former partner Good Good Golf, which withdrew its sponsorship due to a recent advertising scandal.
Why it matters
The tournament is working to stabilize its branding and financial backing as it approaches the scheduled November dates. Securing a new partner remains a priority for the PGA Tour to ensure long-term stability ahead of the event's integration into a new tour structure in 2028.
The PGA Tour is currently seeking a title sponsorship in the low seven-figure range for this year's event. This follows a period of six weeks of negotiations where the tour evaluated various offers, including a declined proposal from DraftKings.
The players
PGA Tour
The professional golf organization currently managing the sponsorship search for the Austin event.
Good Good Golf
The former title sponsor that terminated its agreement following a controversy.
Brian Rolapp
The CEO who expressed confidence in the tour's ability to secure a new partner in September 2026.
The details
The search for a new title sponsor follows the departure of Good Good Golf, which ended its agreement following a scandal involving a Callaway driver advertisement. While the tour conducts ongoing discussions with potential partners, tournament management has already moved forward with a new logo and the launch of ticket sales. The PGA Tour is now weighing whether a short-term or long-term contract offers the best fit for the Austin event before it joins a new tour structure in 2028.
Timeline
The last PGA Tour event without a title sponsor occurred in 2019.
The tour previously signed Procore as a title sponsor on July 31, 2024.
Tournament branding and ticket sales began in October 2026.
The Austin tournament is scheduled for November 12-15, 2026.
The Texas Context
The current search for a partner echoes the 2019 Houston Open, which served as the last PGA Tour event held without a title sponsor. This effort marks the latest attempt by the tour to secure naming rights for its Austin stop.
Attendees and golf fans can continue to purchase tickets for the event, which is set to proceed as planned from November 12-15. No changes to the tournament schedule or spectator experience have been announced following the sponsorship change.
The takeaway
Fans should monitor the tournament website for potential updates regarding a new sponsor announcement before the gates open in November. The event continues as scheduled, with ticket sales and branding already live for the November 12 start date.
Further reading
Learn more about the local tournament circuit in our Golf section.
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