Austin-Based Rhino USA Marked Ten Years in Business
The off-road gear company is expanding access to its Del Valle campus following a decade of growth.
Updated on Oct. 6, 2026 in Camping
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Rhino USA, the Austin-based outfitter behind popular off-road gear, has reached its 10th anniversary. The company celebrated the milestone by launching a new loyalty program while planning future public community access to its massive Del Valle campus.
Why it matters
The company’s growth from a start-up to a nine-figure business reflects the broader expansion of Austin’s outdoor and automotive tech corridors. As the firm eyes public access to its local campus, residents can expect more local touchpoints for off-road enthusiasts.
The company, which hit nine-figure annual revenue last year, operates across 10,000 retail stores nationwide. It is now looking to scale up community access to its 182-acre RhinoWorld campus in Del Valle.
The players
Cameron Repic
The founder of Rhino USA who established the company in 2016.
Ray Repic
The former company COO who served from 2017 to 2025.
Rhino USA
An Austin-based company that designs and sells off-road gear.
The details
Founded in 2016 by Cameron Repic, the company manufactures gear designed for off-road environments and offers a lifetime guarantee on all products. The RhinoWorld facility currently houses an innovation lab, prototyping shop, and content studio, alongside 8 miles of proving ground trails and 15-plus engineered obstacles. Future plans involve expanding the footprint to include greater public engagement for the local Austin community.
Timeline
Cameron Repic founded the company in 2016.
Ray Repic served as COO from 2017 to 2025.
The firm achieved nine-figure annual revenue last year.
A storewide anniversary offer occurred from October 2-4, 2026.
The Texas Context
The firm’s expansion mirrors the growth of the Austin tech corridor over the last decade. It marks a transition from a small start-up to an established regional powerhouse, consistent with the trajectory of other automotive and outdoor manufacturing brands in the area.
Local off-road enthusiasts should watch for future announcements regarding public access dates for the RhinoWorld campus in Del Valle. Residents can continue to access the brand's products via its website or standard online retail channels.
The takeaway
The company’s shift toward community engagement at its Del Valle site is a development for local outdoor enthusiasts to track. Interested residents should monitor company announcements for upcoming public access opportunities at the RhinoWorld campus.
Further reading
For more on outdoor gear and regional recreational trends, visit our Camping section.
More information
To browse current products or review company history, visit the Rhino USA company website.
Source note: This article includes information reported by Ai-online.
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