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Function Hired Taj Alavi as First CMO

The Austin-based health company brought on the new executive to lead its marketing expansion.

Updated on Oct. 5, 2026 in People

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Function has appointed Taj Alavi as its inaugural Chief Marketing Officer to oversee the health-focused firm's strategic marketing and brand development in Austin. AI Illustration. Upload story photo >

Function has named Taj Alavi as its first-ever Chief Marketing Officer. The health-focused firm announced the leadership change on October 5, 2026.

Why it matters

The hire marks a strategic move for the company as it seeks to scale its health model to a wider audience. The addition of a dedicated marketing leader underscores the growing competition and growth within the Austin health-tech corridor.

The company has officially filled its first Chief Marketing Officer role as of October 5, 2026. This newly established position marks a headcount increase for the company's executive leadership team.

The players

Taj Alavi

The newly appointed Chief Marketing Officer at Function.

Function

An Austin-based health company focused on scaling its health model.

The details

Alavi steps into the role to oversee the company's marketing organization. Function intends to leverage this new leadership to expand its reach and bring its health model to more people. The company confirmed the appointment on October 5, 2026, positioning Alavi to direct the next phase of its brand development.

Timeline

  1. October 5, 2026: Function announced the appointment of Taj Alavi.

The Texas Context

This move follows a documented trend of Austin-based health-tech firms bringing in specialized executive leadership to manage rapid expansion. The appointment of a first-time CMO marks a strategic escalation similar to other growth-stage companies in the local tech corridor.

Local residents following the health-tech sector should watch for new public-facing marketing initiatives from the company in the coming months. This leadership change signals the company's intent to increase its visibility among health-conscious Austinites.

The takeaway

The addition of a CMO indicates that Function is moving into a more aggressive growth phase. Keep an eye on the company's upcoming brand messaging to see how they intend to differentiate their health model in the crowded wellness market.

Further reading

Read more about leadership changes and industry trends in the Austin People section.