Austin-Based Steady Brand Joined Custom Channels Group
The Austin music tech firm joined a new ownership group in September 2026 to combine their dealer networks.
Updated on Sept. 28, 2026 in Music — General
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Steady Brand, an Austin-based independent music dealer network, has officially joined the same ownership group as Custom Channels. This partnership integrates the companies' service offerings and digital management tools to expand their collective reach across North America.
Why it matters
This merger aims to scale the market footprint and technology offerings for both firms, who have combined their dealer networks and installation resources. The integration builds on Steady Brand's recent growth, during which the company tripled its recurring revenue.
Steady Brand tripled its recurring revenue over the past few years, a period of growth that led to its September 2026 merger. The exact financial valuation of the newly combined ownership group remains unknown.
The players
Steady Brand
An Austin-founded company that serves as the largest independent dealer network in North America.
Custom Channels
A business music provider that focuses on national accounts and strategic partnerships.
The details
Founded in Austin in 2017, Steady Brand has grown into the largest independent dealer network in North America by operating exclusively through dealers and integrators. Under the new agreement, the company has integrated its Conductor Studio platform with hardware available through Custom Channels, which focuses on direct and national accounts. The partnership effectively doubles the number of music channels accessible to Steady Brand's dealer network.
Timeline
Steady Brand was founded in Austin in 2017.
The companies joined the same ownership group in September 2026.
The Texas Context
This move follows a broader industry trend of consolidation among commercial music and AV service providers nationwide. The integration mirrors similar shifts in the tech corridor that seek to combine niche software platforms with national hardware distribution channels.
Local dealers and integrators currently working with Steady Brand will gain access to a larger pool of hardware and an expanded catalog of music channels. This change, effective since September 2026, streamlines the digital management tools available for local installations.
The takeaway
The partnership combines Steady Brand's dealer-focused network with the national account reach of Custom Channels. Keep an eye on how this integration impacts service offerings for local businesses as the companies accelerate their joint technology rollout.
Further reading
For more on the local tech and music industries, explore our Music — General section.
Source note: This article includes information reported by CEPRO.
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