Vocalist Jon Muq Launched Austin Label Shake It Africa
The new entertainment company and record label brings monthly African music performances to local stages.
Updated on Sept. 28, 2026 in Reggae
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Austin vocalist and songwriter Jon Muq has launched the record label and live entertainment company Shake It Africa to spotlight African artists. The label, which operates out of Austin and the Netherlands, aims to connect international talent with new audiences.
Why it matters
Shake It Africa seeks to bridge cultural gaps by providing production opportunities and a platform for African musicians to develop their creative reach. It also adds a new monthly live music series to the city's robust entertainment calendar.
The label debut includes the 10-song Muntu Bantu album and the single Shake Shake Dance For Me. Production logistics rely on established partnerships in Austin and abroad to coordinate these monthly performances.
The players
Jon Muq
A Kampala-born vocalist and songwriter who now calls Austin home.
Shake It Africa
A new Austin-based record label and live entertainment company focused on African musicians.
The details
Founded by Kampala-born artist Jon Muq, the label focuses on artist development and live experiences. The label employs targeted marketing through social media to grow the audience for its artists. All signed acts are scheduled to perform at the company's monthly events in the city.
Timeline
March 2018: Jon Muq moved to Austin.
2024: Jon Muq released his debut album through Easy Eye Sound.
September 2026: Shake It Africa label launch announcement.
The Texas Context
This venture extends the city's reputation as the Live Music Capital of the World by diversifying the types of global performances hosted locally. It follows a pattern of independent Austin labels building international connections to expand the reach of their artists.
Local music fans can now attend monthly live events hosted by the label as it integrates into the Austin entertainment scene. Those interested in the new releases can find the latest music from the Muntu Bantu project on digital streaming platforms.
The takeaway
The label is building a permanent presence in the city by fostering direct relationships with local music audiences before artists arrive. Follow the label's social media channels to track dates for the upcoming monthly showcases.
Further reading
Explore the local Reggae scene to see how international rhythms are shaping Austin's modern musical landscape.
Source note: This article includes information reported by Hypebot.
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